A new brand image for Sobezone!

Recently, Sobezone unveiled its new brand image. Contrasting warm and cool colours, the new identity clearly showcases Sobezone’s unique offering and its ability to execute large-scale projects.

Sobezone’s President is delighted with how these changes, in her opinion, represent much more than a visual transformation.

“This new identity reflects Sobezone’s evolution throughout the past ten plus years, our ability to successfully compete in international markets and to please the most demanding clients. Thanks to a modern and dynamic identity that aligns with our business goals, we look to the future with confidence. This new brand image enables us to standout further among the largest multinational brands on the global stage,” states the company’s president, Geneviève Éthier.

The new slogan “This is not an object” takes a bold, illogical stand; a figure of speech to stress that a corporate object is much more than an object, it will become an ambassador for your brand. The right object, for the right client, presented at the right time: this is Sobezone’s promise.

“Today, large companies face a harsh reality… business is more and more competitive.   As a solid ally, we are distinguishable by our fervent work ethic and our resolve to create objects that will arouse emotion and memories. This is what truly differentiates us,” affirms Geneviève Éthier.

Sobzone.com : A new website to reflect the new brand image
Revamping Sobezone’s brand image means updating its website. The new website presents the company’s portfolio and introduces a “favourites” section the latest trends and newest offerings in the world of corporate objects. These two sections are also meant to inspire clients and their future projects.


Looking to stand out from the competition or planning a communication campaign for an upcoming product launch? 
Let’s talk about it! Contact the Sobezone team.