DEFY Conferennce 2024 – How Sobezone defied the odds of our industry


“DEFYing Talks” is a series of short plenary sessions sponsored by Futurpreneur providing diverse entrepreneurs an opportunity to share their personal experiences in starting and growing their businesses. The sessions give a voice to diverse entrepreneurs to talk about what makes them unique, and how they are DEFYing the odds.

Genevieve Ethier, President and CEO of SOBEZONE, a women-owned certified business, talks about how she defied the odds in her industry and how the women-owned certification with WeConnect International helped her journey.




To watch the pitch :