In preparation for a national tradeshow, a company in the animal health field was looking for the perfect gift to attract a higher volume of potential clients to their booth. Since most of the attendees were also staying at the hotel where the event was held, Sobezone proposed a concept that would ensure traffic at their booth. Upon the guest’s arrival in their room, they found ONE sock, neatly tucked in a branded pouch, with a note indicating that by showing up to the client’s booth, they would be able to complete the pair.
For visitors not staying at the hotel, a complimentary bag was given to them with only one sock as well.
This creative concept was a great success!