McGill University
Mandate
While planning for a campaign launch and their homecoming weekend, McGill University wanted to offer and utilize products in line with their campaign themes, such as environmental sustainability. Seed paper products fit perfectly with what they were looking for. To invite their guests to a formal diner, they opted for a card made of seed paper. Guests could then plant their invitation cards and watch beautiful wildflowers grow. McGill also went on to make bookmarks with the shape of a graduation cap that was made of seed paper placed onto the bookmark.
Object
Seed paper card
