Featured in La Presse: A Leadership Lesson on Hiring and Growth
Geneviève Éthier, President and Founder of SOBEZONE, was recently featured in La Presse, one of the most widely read and respected French-language news media outlets in Québec and across Canada, reaching millions of readers each month and serving as a key source of information and insight for francophone audiences.
In this article, published as part of La Presse’s business series “L’erreur qui m’a rendue meilleure” (“The mistake that made me better”), Geneviève shares a candid reflection on an early hiring decision that did not unfold as expected — and the valuable leadership lessons that emerged from it.
The piece explores common recruitment pitfalls, the importance of self-awareness in leadership, and how challenging experiences can ultimately strengthen decision-making, team alignment, and company culture. It offers thoughtful insights for entrepreneurs, executives, and managers navigating the complexities of hiring and long-term growth.
While some hiring decisions teach us through trial and error, others reaffirm why recruitment remains one of the most powerful levers of organizational success: the opportunity to discover rare, aligned, and truly transformative talent.
👉 Read the full article on La Presse (in French):
https://www.lapresse.ca/affaires/2026-01-09/l-erreur-qui-m-a-rendue-meilleure/eviter-le-piege-des-mauvaises-embauches.php
