{"id":5244,"date":"2026-01-30T12:32:01","date_gmt":"2026-01-30T17:32:01","guid":{"rendered":"https:\/\/www.sobezone.com\/?p=5244"},"modified":"2026-02-20T10:57:58","modified_gmt":"2026-02-20T15:57:58","slug":"lapressejan2026","status":"publish","type":"post","link":"https:\/\/www.sobezone.com\/en\/2026\/01\/30\/lapressejan2026\/","title":{"rendered":"In the Media \u2013 Featured in La Presse (French)"},"content":{"rendered":"

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\"\"Featured in La Presse: A Leadership Lesson on Hiring and Growth<\/strong><\/p>\n

Genevi\u00e8ve \u00c9thier, President and Founder of SOBEZONE, was recently featured in La Presse<\/span><\/span><\/strong>, one of the most widely read and respected French-language news media outlets in Qu\u00e9bec and across Canada, reaching millions of readers each month and serving as a key source of information and insight for francophone audiences.<\/p>\n

In this article, published as part of La Presse<\/em>\u2019s business series \u201cL\u2019erreur qui m\u2019a rendue meilleure\u201d<\/em> (\u201cThe mistake that made me better\u201d), Genevi\u00e8ve shares a candid reflection on an early hiring decision that did not unfold as expected \u2014 and the valuable leadership lessons that emerged from it.<\/p>\n

The piece explores common recruitment pitfalls, the importance of self-awareness in leadership, and how challenging experiences can ultimately strengthen decision-making, team alignment, and company culture. It offers thoughtful insights for entrepreneurs, executives, and managers navigating the complexities of hiring and long-term growth.<\/p>\n

While some hiring decisions teach us through trial and error, others reaffirm why recruitment remains one of the most powerful levers of organizational success: the opportunity to discover rare, aligned, and truly transformative talent.<\/p>\n

Read the full article on La Presse<\/em> (in French):<\/strong>
https:\/\/www.lapresse.ca\/affaires\/2026-01-09\/l-erreur-qui-m-a-rendue-meilleure\/eviter-le-piege-des-mauvaises-embauches.php<\/a><\/p>\n

 <\/p>\n

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Featured in La Presse: A Leadership Lesson on Hiring and Growth Genevi\u00e8ve \u00c9thier, President and Founder of SOBEZONE, was recently featured in La Presse, one… (Read more)<\/a><\/p>\n","protected":false},"author":4,"featured_media":5236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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\"\"Chez SOBEZONE<\/strong>, nous savons \u00e0 quel point le recrutement joue un r\u00f4le cl\u00e9 dans la performance et la p\u00e9rennit\u00e9 d\u2019une entreprise. Pourtant, m\u00eame avec de l\u2019exp\u00e9rience, de bonnes intentions et des processus bien \u00e9tablis, certaines embauches peuvent ne pas donner les r\u00e9sultats esp\u00e9r\u00e9s.<\/p>

Dans un article r\u00e9cemment publi\u00e9 par La Presse<\/em>, Genevi\u00e8ve \u00c9thier partage une exp\u00e9rience marquante de son parcours entrepreneurial : une erreur d\u2019embauche qui s\u2019est transform\u00e9e en puissant levier d\u2019apprentissage<\/strong>. \u00c0 travers ce t\u00e9moignage authentique, elle aborde les pi\u00e8ges courants du recrutement, l\u2019importance de prendre du recul et la n\u00e9cessit\u00e9 d\u2019ajuster ses pratiques pour b\u00e2tir des \u00e9quipes plus solides et mieux align\u00e9es.<\/p>

L\u2019article \u00ab L\u2019erreur qui m\u2019a rendue meilleure : \u00e9viter le pi\u00e8ge des mauvaises embauches \u00bb<\/em> invite \u00e0 une r\u00e9flexion honn\u00eate sur le leadership, la gestion humaine et les d\u00e9cisions qui fa\u00e7onnent une entreprise \u00e0 long terme. Une lecture pertinente pour tous les dirigeants, gestionnaires et entrepreneurs appel\u00e9s \u00e0 recruter et \u00e0 faire grandir leurs \u00e9quipes.<\/p>

\ud83d\udc49 Lire l\u2019article complet sur le site de La Presse<\/em><\/strong>
https:\/\/www.lapresse.ca\/affaires\/2026-01-09\/l-erreur-qui-m-a-rendue-meilleure\/eviter-le-piege-des-mauvaises-embauches.php<\/a><\/p>

Et si certaines embauches nous apprennent par l\u2019erreur, d\u2019autres nous rappellent pourquoi le recrutement demeure l\u2019un des plus beaux leviers de croissance : celui de d\u00e9couvrir des talents rares, align\u00e9s et profond\u00e9ment transformateurs.<\/strong><\/p>

\u00a0<\/p>

\u00a0<\/p>

Pour visionner la vid\u00e9o (en anglais) :<\/strong>\u00a0https:\/\/www.youtube.com\/watch?v=NeE-y8W22Vw&t=43s <\/a><\/p>

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