{"id":4536,"date":"2024-06-18T13:47:20","date_gmt":"2024-06-18T18:47:20","guid":{"rendered":"https:\/\/www.sobezone.com\/?p=4536"},"modified":"2024-06-19T11:04:36","modified_gmt":"2024-06-19T16:04:36","slug":"defyconferennce2024","status":"publish","type":"post","link":"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/","title":{"rendered":"DEFY Conferennce 2024 &#8211; How Sobezone defied the odds of our industry"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.23.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; inline_fonts=&#8221;ABeeZee&#8221; global_colors_info=&#8221;{}&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4513 size-medium alignleft\" style=\"text-align: justify;\" src=\"https:\/\/www.sobezone.com\/wp-content\/uploads\/2024\/06\/IMG_8023-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u201cDEFYing Talks\u201d is a series of short plenary sessions sponsored by Futurpreneur providing diverse entrepreneurs an opportunity to share their personal experiences in starting and growing their businesses. The sessions give a voice to diverse entrepreneurs to talk about what makes them unique, and how they are DEFYing the odds.<\/p>\n<p>Genevieve Ethier, President and CEO of SOBEZONE, a women-owned certified business, talks about how she defied the odds in her industry and how the women-owned certification with WeConnect International helped her journey.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>To watch the pitch :<\/strong>\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=NeE-y8W22Vw&amp;t=43s\">https:\/\/www.youtube.com\/watch?v=NeE-y8W22Vw&amp;t=43s <\/a><br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u201cDEFYing Talks\u201d is a series of short plenary sessions sponsored by Futurpreneur providing diverse entrepreneurs an opportunity to share their personal experiences in starting<a class=\"read-more\" href=\"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/\">&#8230; (Read more)<\/a><\/p>\n","protected":false},"author":4,"featured_media":4527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[63],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DEFY Conferennce 2024 - How Sobezone defied the odds of our industry - SOBEZONE<\/title>\n<meta name=\"description\" content=\"\u201cDEFYing Talks\u201d is a series of short plenary sessions sponsored by Futurpreneur providing diverse entrepreneurs an opportunity to share their personal experiences in starting and growing their businesses. The sessions give a voice to diverse entrepreneurs to talk about what makes them unique, and how they are DEFYing the odds.Genevieve Ethier, President and CEO of SOBEZONE, a women-owned certified business, talks about how she defied the odds in her industry and how the women-owned certification with WeConnect International helped her journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DEFY Conferennce 2024 - How Sobezone defied the odds of our industry - SOBEZONE\" \/>\n<meta property=\"og:description\" content=\"\u201cDEFYing Talks\u201d is a series of short plenary sessions sponsored by Futurpreneur providing diverse entrepreneurs an opportunity to share their personal experiences in starting and growing their businesses. The sessions give a voice to diverse entrepreneurs to talk about what makes them unique, and how they are DEFYing the odds.Genevieve Ethier, President and CEO of SOBEZONE, a women-owned certified business, talks about how she defied the odds in her industry and how the women-owned certification with WeConnect International helped her journey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/\" \/>\n<meta property=\"og:site_name\" content=\"SOBEZONE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sobezone\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-18T18:47:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-19T16:04:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sobezone.com\/wp-content\/uploads\/2024\/06\/defy_2024-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"789\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Genevi\u00e8ve \u00c9thier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Genevi\u00e8ve \u00c9thier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/\"},\"author\":{\"name\":\"Genevi\u00e8ve \u00c9thier\",\"@id\":\"https:\/\/www.sobezone.com\/en\/#\/schema\/person\/8d5f19acaf79a3b4ca5a3aa07cd3746c\"},\"headline\":\"DEFY Conferennce 2024 &#8211; How Sobezone defied the odds of our industry\",\"datePublished\":\"2024-06-18T18:47:20+00:00\",\"dateModified\":\"2024-06-19T16:04:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/\"},\"wordCount\":197,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.sobezone.com\/en\/#organization\"},\"articleSection\":[\"Nouvelles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/\",\"url\":\"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/\",\"name\":\"DEFY Conferennce 2024 - How Sobezone defied the odds of our industry - SOBEZONE\",\"isPartOf\":{\"@id\":\"https:\/\/www.sobezone.com\/en\/#website\"},\"datePublished\":\"2024-06-18T18:47:20+00:00\",\"dateModified\":\"2024-06-19T16:04:36+00:00\",\"description\":\"\u201cDEFYing Talks\u201d is a series of short plenary sessions sponsored by Futurpreneur providing diverse entrepreneurs an opportunity to share their personal experiences in starting and growing their businesses. The sessions give a voice to diverse entrepreneurs to talk about what makes them unique, and how they are DEFYing the odds.Genevieve Ethier, President and CEO of SOBEZONE, a women-owned certified business, talks about how she defied the odds in her industry and how the women-owned certification with WeConnect International helped her journey.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.sobezone.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DEFY Conferennce 2024 &#8211; How Sobezone defied the odds of our industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sobezone.com\/en\/#website\",\"url\":\"https:\/\/www.sobezone.com\/en\/\",\"name\":\"SOBEZONE\",\"description\":\"Ici, les objets cr\u00e9ent des souvenirs\",\"publisher\":{\"@id\":\"https:\/\/www.sobezone.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sobezone.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sobezone.com\/en\/#organization\",\"name\":\"SOBEZONE\",\"url\":\"https:\/\/www.sobezone.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sobezone.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.sobezone.com\/wp-content\/uploads\/2019\/04\/logo-sobezone-dark.png\",\"contentUrl\":\"https:\/\/www.sobezone.com\/wp-content\/uploads\/2019\/04\/logo-sobezone-dark.png\",\"width\":198,\"height\":26,\"caption\":\"SOBEZONE\"},\"image\":{\"@id\":\"https:\/\/www.sobezone.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/sobezone\/\",\"https:\/\/www.instagram.com\/sobezone\/\",\"https:\/\/www.linkedin.com\/company\/sobezone\/\",\"https:\/\/www.youtube.com\/channel\/UCncwoBEkVy2kssSvHXsgxvw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sobezone.com\/en\/#\/schema\/person\/8d5f19acaf79a3b4ca5a3aa07cd3746c\",\"name\":\"Genevi\u00e8ve \u00c9thier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sobezone.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fb7540fe78e11a6d1f83bd893be2bf0b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fb7540fe78e11a6d1f83bd893be2bf0b?s=96&d=mm&r=g\",\"caption\":\"Genevi\u00e8ve \u00c9thier\"},\"url\":\"https:\/\/www.sobezone.com\/en\/author\/gethier\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DEFY Conferennce 2024 - How Sobezone defied the odds of our industry - SOBEZONE","description":"\u201cDEFYing Talks\u201d is a series of short plenary sessions sponsored by Futurpreneur providing diverse entrepreneurs an opportunity to share their personal experiences in starting and growing their businesses. The sessions give a voice to diverse entrepreneurs to talk about what makes them unique, and how they are DEFYing the odds.Genevieve Ethier, President and CEO of SOBEZONE, a women-owned certified business, talks about how she defied the odds in her industry and how the women-owned certification with WeConnect International helped her journey.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/","og_locale":"en_US","og_type":"article","og_title":"DEFY Conferennce 2024 - How Sobezone defied the odds of our industry - SOBEZONE","og_description":"\u201cDEFYing Talks\u201d is a series of short plenary sessions sponsored by Futurpreneur providing diverse entrepreneurs an opportunity to share their personal experiences in starting and growing their businesses. The sessions give a voice to diverse entrepreneurs to talk about what makes them unique, and how they are DEFYing the odds.Genevieve Ethier, President and CEO of SOBEZONE, a women-owned certified business, talks about how she defied the odds in her industry and how the women-owned certification with WeConnect International helped her journey.","og_url":"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/","og_site_name":"SOBEZONE","article_publisher":"https:\/\/www.facebook.com\/sobezone\/","article_published_time":"2024-06-18T18:47:20+00:00","article_modified_time":"2024-06-19T16:04:36+00:00","og_image":[{"width":789,"height":563,"url":"https:\/\/www.sobezone.com\/wp-content\/uploads\/2024\/06\/defy_2024-1.jpg","type":"image\/jpeg"}],"author":"Genevi\u00e8ve \u00c9thier","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Genevi\u00e8ve \u00c9thier","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/#article","isPartOf":{"@id":"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/"},"author":{"name":"Genevi\u00e8ve \u00c9thier","@id":"https:\/\/www.sobezone.com\/en\/#\/schema\/person\/8d5f19acaf79a3b4ca5a3aa07cd3746c"},"headline":"DEFY Conferennce 2024 &#8211; How Sobezone defied the odds of our industry","datePublished":"2024-06-18T18:47:20+00:00","dateModified":"2024-06-19T16:04:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/"},"wordCount":197,"commentCount":0,"publisher":{"@id":"https:\/\/www.sobezone.com\/en\/#organization"},"articleSection":["Nouvelles"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/","url":"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/","name":"DEFY Conferennce 2024 - How Sobezone defied the odds of our industry - SOBEZONE","isPartOf":{"@id":"https:\/\/www.sobezone.com\/en\/#website"},"datePublished":"2024-06-18T18:47:20+00:00","dateModified":"2024-06-19T16:04:36+00:00","description":"\u201cDEFYing Talks\u201d is a series of short plenary sessions sponsored by Futurpreneur providing diverse entrepreneurs an opportunity to share their personal experiences in starting and growing their businesses. The sessions give a voice to diverse entrepreneurs to talk about what makes them unique, and how they are DEFYing the odds.Genevieve Ethier, President and CEO of SOBEZONE, a women-owned certified business, talks about how she defied the odds in her industry and how the women-owned certification with WeConnect International helped her journey.","breadcrumb":{"@id":"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sobezone.com\/en\/2024\/06\/18\/defyconferennce2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.sobezone.com\/en\/"},{"@type":"ListItem","position":2,"name":"DEFY Conferennce 2024 &#8211; How Sobezone defied the odds of our industry"}]},{"@type":"WebSite","@id":"https:\/\/www.sobezone.com\/en\/#website","url":"https:\/\/www.sobezone.com\/en\/","name":"SOBEZONE","description":"Ici, les objets cr\u00e9ent des souvenirs","publisher":{"@id":"https:\/\/www.sobezone.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sobezone.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.sobezone.com\/en\/#organization","name":"SOBEZONE","url":"https:\/\/www.sobezone.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sobezone.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.sobezone.com\/wp-content\/uploads\/2019\/04\/logo-sobezone-dark.png","contentUrl":"https:\/\/www.sobezone.com\/wp-content\/uploads\/2019\/04\/logo-sobezone-dark.png","width":198,"height":26,"caption":"SOBEZONE"},"image":{"@id":"https:\/\/www.sobezone.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sobezone\/","https:\/\/www.instagram.com\/sobezone\/","https:\/\/www.linkedin.com\/company\/sobezone\/","https:\/\/www.youtube.com\/channel\/UCncwoBEkVy2kssSvHXsgxvw"]},{"@type":"Person","@id":"https:\/\/www.sobezone.com\/en\/#\/schema\/person\/8d5f19acaf79a3b4ca5a3aa07cd3746c","name":"Genevi\u00e8ve \u00c9thier","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sobezone.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fb7540fe78e11a6d1f83bd893be2bf0b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fb7540fe78e11a6d1f83bd893be2bf0b?s=96&d=mm&r=g","caption":"Genevi\u00e8ve \u00c9thier"},"url":"https:\/\/www.sobezone.com\/en\/author\/gethier\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sobezone.com\/en\/wp-json\/wp\/v2\/posts\/4536"}],"collection":[{"href":"https:\/\/www.sobezone.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sobezone.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sobezone.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sobezone.com\/en\/wp-json\/wp\/v2\/comments?post=4536"}],"version-history":[{"count":2,"href":"https:\/\/www.sobezone.com\/en\/wp-json\/wp\/v2\/posts\/4536\/revisions"}],"predecessor-version":[{"id":4538,"href":"https:\/\/www.sobezone.com\/en\/wp-json\/wp\/v2\/posts\/4536\/revisions\/4538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sobezone.com\/en\/wp-json\/wp\/v2\/media\/4527"}],"wp:attachment":[{"href":"https:\/\/www.sobezone.com\/en\/wp-json\/wp\/v2\/media?parent=4536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sobezone.com\/en\/wp-json\/wp\/v2\/categories?post=4536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sobezone.com\/en\/wp-json\/wp\/v2\/tags?post=4536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}