{"id":3867,"date":"2022-08-10T10:27:39","date_gmt":"2022-08-10T15:27:39","guid":{"rendered":"https:\/\/www.sobezone.com\/?p=3867"},"modified":"2022-08-17T13:18:22","modified_gmt":"2022-08-17T18:18:22","slug":"purchasing-co-branding-items","status":"publish","type":"post","link":"https:\/\/www.sobezone.com\/en\/2022\/08\/10\/purchasing-co-branding-items\/","title":{"rendered":"Purchasing and co-branding brand-name items: everything you need to know"},"content":{"rendered":"

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Many of you want to provide us with name-brand items for co-branding. In this article, our team answers your questions. Moreover, you can always contact us for additional information or for a quotation.<\/span><\/h3>\n

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The consequences of buying your own products<\/span><\/h4>\n

<\/span><\/p>\n

One of the major consequences of buying your products yourself and having them personalized is that you automatically lose any available warranty for your object or garment<\/strong>. For example, you may decide to buy high-quality speakers and then have your logo engraved. If the object is defective or dysfunctional, you will not be able to exchange it or repair it under warranty. <\/span><\/p>\n

However, if you do business with SOBEZONE, as we do have access to a large amount of brands that allow co-branding, for the purchase and customization of the product, you will get a warranty in case of malfunction of the item or technical problem. As far as a garment is concerned, we can provide you with one or sometimes multiple samples of the product in order for you to try sizes, which you will not be able to get by buying directly online.\u00a0<\/span><\/p>\n

In addition, if you decide to purchase your own branded clothing, you must manage the sizes, returns, and exchanges yourself. Please note that when a piece of clothing is customized with your logo, it is impossible to have an exchange or a refund. You also cannot be sure that the products will be available in stock and that the delivery time will be respected.<\/span><\/p>\n

Finally, by buying your products yourself, you will probably not get any discount. You will pay full price for a product on which SOBEZONE can very frequently offer you a volume discount.\u00a0<\/span><\/p>\n

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” IF I ASK YOU TO GET SOME BRANDED CLOTHES SEEN ONLINE, CAN YOU BUY THEM AND ADD MY LOGO? <\/span>“<\/span><\/h4>\n

<\/span><\/p>\n

The simple answer: no.\u00a0<\/span><\/p>\n

First of all, retail clothing is not suitable for co-branding. Most of the time, the initial logo is on the left heart side, the place where your logo should be found.\u00a0<\/span><\/p>\n

\"\"Furthermore, in terms of materials or designs, the clothing collections offered by retailers are not suitable for logo decoration. For example, we often have to turn<\/span>\u00a0down projects like this because our sewing machines cannot embroider or print on the surface. It is either not porous, too curved, or difficult to access. It can also happen that we have to condemn the pocket where you would like to place your logo.<\/span><\/p>\n

In addition, it is important to consider why the brand in question does not offer corporate domain items. It is probably because they are very restrictive on their bra<\/span>nd image and do not necessarily want to co-brand. If you decide to do it anyway, you put yourself at risk of being sued<\/strong>. This is one of the main reasons why SOBEZONE does not accept customized branded clothing or items that are purchased directly by the customer. Since we respect the choices and images of each brand, it is also a matter of ethics to respect their restrictions.<\/span><\/p>\n

In the end, it’s much better for you to deal with a company like ours that has access to customizable collections and warranties. It will avoid complications and save you significant costs.<\/span><\/p>\n

\n

About co-branding: what are the advantages and disadvantages?<\/span><\/h4>\n

\n

Let’s start with the <\/span>advantages<\/strong>. First, successful co-branding can bring awareness to your organization. For example, if you need polo shirts for your customer service team, associating yourself with a world-renowned brand can make a good impression on potential customers.\u00a0<\/span><\/span><\/p>\n

Second, it can be said that co-branding with reputable companies ensures that you get top-quality clothing. In general, these brands can be trusted more, as they are well established in their respective fields.\u00a0<\/span><\/p>\n

Third, co-branding can help you increase the level of trust your customers have in your brand. Since you are associating yourself with a company that is liked by a large majority, people will tend to trust you more by creating an association between the two brands.\u00a0<\/span><\/p>\n

\"\"As for the disadvantages<\/strong>, first of all, co-branding is generally more expensive. Since you are associating with a brand with a strong reputation, it usually comes with a cost.<\/span><\/p>\n

Secondly, if you do business with a company tha<\/span>t does not coordinate with your corporate mission or values, it can give you a bad reputation or affect your brand image.<\/span><\/p>\n

Also, be careful when it comes to co-branding. Don’t forget that if the company is facing a scandal or if your customers have had a bad experience with it, you will be directly associated with them and will also suffer the consequences.<\/span><\/p>\n

Thus, co-branding can have its advantages and disadvantages. We suggest that a thorough internal analysis gets done before making a final decision, to determine what is more favorable for your company. You can always request a consultation with one of our team members to discuss your needs.<\/span><\/p>\n

\n

Do most major brands offer product options with co-branding opportunities?<\/span><\/h4>\n

\n

BEWARE! Many large companies have a very strict co-branding policy. It is not possible to associate with a company without its consent<\/strong>. For example, Patagonia has now banned co-branding of its clothing. For more information: <\/span>https:\/\/www.patagonia.com\/transitioning-away-from-logos.html<\/span><\/a><\/p>\n

Another example is Northface, a well-known outdoor company. They have decided to no longer partner with oil and gas companies in order to protect the integrity and mission of the organization. To learn more about Northface’s statement: <\/span>https:\/\/www.thenorthface.com\/en-us\/approach\/response-co-branding<\/span><\/a>.<\/span><\/p>\n

Therefore, it is important to do business with a company like SOBEZONE that respects the restrictions and always have the agreement of the company in question. Failure to do so could result in serious repercussions, including monetary penalties.<\/span><\/p>\n

\n

\n

\"\"<\/span><\/h4>\n

In conclusion<\/span><\/h4>\n

\n

From the reasons listed above, we can conclude that purchasing and customizing products is a complex process that requires some expertise<\/strong>. This is why we strongly advise you to speak with a member of our team if you have a project in mind. SOBEZONE will be able to guide you wisely and ensure that your projects are successful and meet your needs. <\/span><\/p>\n

\n

\u00a0<\/h6>\n
For any other questions,<\/span> please \u00a0<\/a><\/span>contact our team<\/a><\/span><\/span><\/h6>\n
\u00a0<\/h6>\n

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To see our recent projects,<\/span> it’s right here<\/a><\/span><\/span><\/h6>\n

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Many of you want to provide us with name-brand items for co-branding. In this article, our team answers your questions. Moreover, you can always contact… (Read more)<\/a><\/p>\n","protected":false},"author":4,"featured_media":3864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Vous \u00eates plusieurs \u00e0 vouloir nous fournir des objets de marques pour ensuite faire du <\/span>co-branding<\/span><\/i>.<\/span> Dans cet article, notre \u00e9quipe r\u00e9pond \u00e0 vos interrogations. D\u2019ailleurs, vous pouvez toujours <\/span>nous contacter<\/span> pour des demandes d\u2019informations suppl\u00e9mentaires ou pour une soumission.<\/span><\/h2>

Les cons\u00e9quences de vos procurer vous-m\u00eame vos produits<\/span><\/h3>

L\u2019une des cons\u00e9quences majeures d\u2019acheter vous-m\u00eame vos produits et les faire ensuite personnaliser est que vous perdez automatiquement toute garantie disponible pour votre objet ou v\u00eatement. Par exemple, vous d\u00e9cidez de vous procurer des haut-parleurs <\/span>Bose <\/span><\/i>et de faire graver votre logo. Si un accident se produit ou bien que l\u2019objet est dysfonctionnel, vous ne pourrez le faire \u00e9changer ou bien le r\u00e9parer sans frais. Par contre, si vous faites affaire avec SOBEZONE pour l\u2019achat et la personnalisation du produit, vous obtiendrez une garantie en cas de dysfonctionnement de l\u2019article ou probl\u00e8me technique. Nous pouvons \u00e9galement vous fournir des \u00e9chantillons de grandeur du produit, ce que vous ne pourrez vous procurer en achetant directement en ligne.\u00a0<\/span><\/p>

De plus, si vous prenez la d\u00e9cision d\u2019acheter vos propres v\u00eatements de marque, vous devez faire vous-m\u00eame la gestion des grandeurs, retour et \u00e9changes. Veuillez noter que, lorsqu\u2019un v\u00eatement est personnalis\u00e9 avec votre logo, il est impossible de les \u00e9changer ou d\u2019\u00eatre rembours\u00e9. Vous ne pouvez pas non plus avoir une garantie de la disponibilit\u00e9 en stock et que les d\u00e9lais de livraisons seront respect\u00e9s.<\/span><\/p>

Finalement, en achetant vous-m\u00eame vos produits, vous n\u2019allez probablement b\u00e9n\u00e9ficier d\u2019aucun escompte. Vous allez donc payer plein prix pour un produit sur lequel SOBEZONE peut vous offrir un rabais par volume gr\u00e2ce \u00e0 ses achats r\u00e9currents.\u00a0<\/span><\/p>

\u00ab Si je prends quand m\u00eame la d\u00e9cision de me procurer moi-m\u00eame mes v\u00eatements, pouvez-vous simplement ajouter mon logo? \u00bb<\/span><\/h3>

La r\u00e9ponse simple: non.\u00a0<\/span><\/p>

Tout d\u2019abord, les v\u00eatements disponibles en commerce de d\u00e9tail ne sont pas adapt\u00e9s pour le <\/span>co-branding<\/span><\/i>. La plupart du temps, le logo initial se retrouve du c\u00f4t\u00e9 c\u0153ur gauche, l\u2019endroit o\u00f9 il est pr\u00e9f\u00e9rable de retrouver votre logo.\u00a0<\/span><\/p>

Puis, en mati\u00e8re de mat\u00e9riaux ou mod\u00e8les, les collections de v\u00eatements offerts chez les d\u00e9taillants ne sont pas adapt\u00e9es pour la d\u00e9coration avec logo. Par exemple, il nous arrive souvent de refuser des projets de la sorte, puisque nos machines de couture ne peuvent pas broder la surface. Celle-ci n\u2019est pas poreuse, trop courb\u00e9e ou difficile d\u2019acc\u00e8s. Il peut aussi arriver qu\u2019il faut condamner la poche o\u00f9 vous voudriez placer votre logo.<\/span><\/p>

De plus, il est important de tenir compte que, si la marque en question n\u2019offre pas de mod\u00e8les disponibles pour le domaine promotionnel, c'est probablement car ils sont tr\u00e8s restrictifs sur leur image de marque et ne veulent pas n\u00e9cessairement faire de <\/span>co-branding<\/span><\/i>. Ainsi, si vous d\u00e9cidez de le faire malgr\u00e9 tout,\u00a0 vous vous mettez \u00e0 risque de poursuite. C\u2019est l\u2019une des raisons principales pour laquelle SOBEZONE n\u2019accepte pas de personnaliser des v\u00eatements ou articles de marque qui sont achet\u00e9s directement par le client.<\/span><\/p>

En fin de compte, il est beaucoup plus avantageux pour vous de faire affaire avec un distributeur qui a acc\u00e8s aux collections personnalisables et qui poss\u00e8de des garanties. Au final, cela \u00e9vitera des complications et vous sauvera des co\u00fbts importants.<\/span><\/p>

\u00c0 propos du <\/span>co-branding: q<\/span><\/i>uels sont les avantages et les d\u00e9savantages?<\/span><\/h3>

Commen\u00e7ons par les avantages. Premi\u00e8rement, un <\/span>co-branding<\/span><\/i> r\u00e9ussi peut apporter une certaine notori\u00e9t\u00e9 \u00e0 votre organisation. Par exemple, si vous avez besoin de polos pour votre \u00e9quipe de service \u00e0 la client\u00e8le, vous associer \u00e0 une marque de renomm\u00e9e mondiale telle que <\/span>Nike<\/span><\/i>, <\/span>Under Armour<\/span><\/i> ou bien <\/span>Puma<\/span><\/i>, peut faire bonne impression chez des clients potentiels.\u00a0<\/span><\/p>

En second lieu, on peut affirmer que le <\/span>co-branding<\/span><\/i> avec des compagnies reconnues vous assure d\u2019obtenir des v\u00eatements de qualit\u00e9 sup\u00e9rieure. En g\u00e9n\u00e9ral, on peut faire davantage confiance \u00e0 ces marques, qui sont bel et bien \u00e9tablies dans leurs domaines respectifs.\u00a0<\/span><\/p>

Troisi\u00e8mement, le co-branding peut vous permettre d\u2019augmenter le niveau de confiance qu\u2019ont vos clients envers votre marque. Puisque vous vous associez \u00e0 une compagnie qui est appr\u00e9ci\u00e9e par une grande majorit\u00e9, les gens auront tendance \u00e0 vous faire davantage confiance et ce en cr\u00e9ant une association entre les deux marques.<\/span><\/p>

En ce qui concerne les d\u00e9savantages, on peut tout d\u2019abord affirmer que le <\/span>co-branding <\/span><\/i>s\u2019av\u00e8re g\u00e9n\u00e9ralement plus dispendieux. Puisque vous vous associez \u00e0 une marque avec une forte notori\u00e9t\u00e9, cela vient g\u00e9n\u00e9ralement avec un prix.<\/span>Deuxi\u00e8mement, si vous faites affaire avec une compagnie qui ne coordonne pas votre mission d\u2019entreprise ou bien avec vos valeurs, ceci peut vous apporter une mauvaise r\u00e9putation ou bien affecter votre image de marque.<\/span><\/p>

Par ailleurs, il faut \u00eatre prudent lorsque vient le moment de faire du <\/span>co-branding.<\/span><\/i> N\u2019oubliez pas que, si l\u2019entreprise fait face \u00e0 un scandale ou si vos clients ont eu une mauvaise exp\u00e9rience avec celle-ci, vous serez directement associ\u00e9 \u00e0 eux et subirez vous aussi les cons\u00e9quences.<\/span><\/p>

Ainsi, le <\/span>co-branding<\/span><\/i> peut avoir ses avantages et d\u00e9savantages. Il suffit de faire une bonne analyse en amont de vos besoins et de ce qui s\u2019av\u00e8re \u00eatre plus favorable pour votre entreprise. Vous pouvez toujours demander une consultation avec l\u2019un des membres de notre \u00e9quipe pour discuter de vos besoins.<\/span><\/p>

Puis-je faire du <\/span>co-branding<\/span><\/i> avec n\u2019importe quelle marque sur le march\u00e9?<\/span><\/h3>

ATTENTION! Plusieurs grandes entreprises ont une politique de<\/span> co-branding<\/span><\/i> tr\u00e8s s\u00e9v\u00e8re. Il n\u2019est pas possible de s\u2019associer \u00e0 une entreprise sans son consentement. Par exemple, l\u2019entreprise Patagonia a dor\u00e9navant interdit le <\/span>co-branding<\/span><\/i> de ses v\u00eatements. Pour en savoir plus : <\/span>https:\/\/www.patagonia.com\/transitioning-away-from-logos.html<\/span><\/a><\/p>

Un autre exemple est chez Northface, compagnie r\u00e9put\u00e9e dans le domaine du plein-air. L\u2019entreprise a d\u00e9cid\u00e9 de ne plus s\u2019associer aux compagnies dans le secteur du gaz et du p\u00e9trole, afin de prot\u00e9ger l\u2019int\u00e9grit\u00e9 et la mission de l\u2019organisation. Pour en savoir plus \u00e0 propos de la d\u00e9claration de Northface: <\/span>https:\/\/www.thenorthface.com\/en-us\/approach\/response-co-branding<\/span><\/a>.\u00a0<\/span><\/p>

Ainsi, il est important de bien faire ses recherches avant de vous procurer des v\u00eatements pour faire du <\/span>co-branding. <\/span><\/i>Assurez-vous d\u2019avoir l\u2019accord de l\u2019entreprise en question. Faire preuve de n\u00e9gligence \u00e0 cet \u00e9gard pourrait engendrer de graves r\u00e9percussions, notamment des sanctions mon\u00e9taires.<\/span><\/p>

Pour conclure<\/span><\/h3>

Suite aux raisons \u00e9num\u00e9r\u00e9es ci-dessus, on peut conclure que l\u2019achat et la\u00a0 personnalisation de produits est un processus complexe qui demande une certaine expertise. C\u2019est pour cela que nous vous conseillons fortement de parler avec un membre de notre \u00e9quipe si vous avez un projet en t\u00eate. SOBEZONE saura vous guider judicieusement et vous assurer de mener vos projets au succ\u00e8s et selon vos besoins.\u00a0<\/span><\/p>

Pour toute autre question, n\u2019h\u00e9sitez pas \u00e0 <\/span>contacter notre \u00e9quipe<\/span><\/p>

Pour voir nos projets r\u00e9cent, <\/span>c\u2019est juste ici<\/span><\/p>

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